Present study was conducted in U. S. Nagar district of Uttarakhand on 131 Frieswal heifers reared by 127 farmers under 5 AI centres to study the farmers profile and factors affecting on morphological traits of Frieswal heifers. Data on socioeconomic characteristics were collected from the farmers using questionnaire. Body measurements were taken when the animal was standing comfortably and evenly on her feet on hard plain ground. Maximum of the respondents were educated (73.23 %), owned small herd size of 3AUE (44.09 %), possessed up to 5 acres land (44.09 %) and very few (23.62 %) were landless. Least-squares means (cm) of 47 pubertal and 62 pregnant heifers were 118.7 ± 1.7 and 134.1 ± 1.9 for BL, 114.5 ± 1.3 and 121.3 ± 1.2 for HAW, 143.1 ± 2.3 and 162.7 ± 2.4 for CG, 150.9 ± 3.0 and 173.5 ± 3.0 for PG, 41.0 ± 0.9 and 43.8 ± 0.9 for FL, 29.7 ± 0.9 and 31.7 ± 0.9 for FW, 17.4 ± 0.3 and 19.1 ± 0.4 for EPL, 67.3 ± 1.2 and 70.3 ± 1.1 for HE, 33.6 ± 0.8 and 37.3 ± 1.2 for HK, 109.1 ± 1.2 and 115.0 ± 1.2 for HPB, 112.6 ± 1.4 and 119.6 ± 1.1 for HHB, 3.08 ± 0.07 and 3.83 ± 0.07 m2 for BSA, 5.15 ± 0.23 and 5.62 ± 0.24 mm for SFT and 227.0 ± 9.3 and 331.7 ± 10.9 kg for EBW, respectively. Land holding had significant effect on HAW, HE and HK in pubertal heifers. Whereas, stage of gestation had significant effect on BSA, SFT and EBW in pregnant heifers.